Page 56 - Retrading Business N101 2022-02
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INDAG FOCUSES ON FLEET ACCOUNTS
Indian tread rubber producers are current- ly following a trend of proactively marketing in the Indian domestic market. Indag Rubber is no exception, and the Delhi-based tread major has been focusing on forging close relation- around Delhi transport hubs, concentrating on ferrying goods to all four corners of the coun- try.
The move is helping Indag to assess the perfor- mance of tyres on some of the toughest roads select the right product according to applica- tion. The results, says Indag, are proving to be exemplary as the company is able to prove the performance of retreads with its range of com- pounds in real time conditions, which is helping
“Transporters are end-users for Indag prod- ucts,” explained Rajesh Malik, Senior DGM, Key account management, Indag Rubber Limited. “Tread rubber is used for the re- treading of tyres for the transport sector,
therefore we have taken up an initiative to - who connect the transporters to Indag cer-
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