Page 53 - Retrading Business N101 2022-02
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COUNTRY
REPORT - ITALY
Daniele Cimarelli: “Today, despite the difficulties linked
to the market’s continuous and unpredictable evolution, the company continues its path of growth”
2020. With the exception of the lockdown months there has always been growth, also got off to a very good start, and we ha- ve reasons to hope that the Ukrainian crisis will not damage exports too much. In any case, the pandemic has forced us to take a different approach with customers in the market,” Cimarelli said.
DISTRIBUTION NETWORK IN THE SPOTLIGHT
The company has paid a great deal of attention to its delivery and logistics
service, both on the Italian market, and outbound.
“Logistics are crucial to develop our bu- siness,” Cimarelli emphasised, explaining that Carloni is organised with its own lo- gistics and external couriers, which helps the company to manage foreign custo- mers ordering retreading services.
“Our sales network, thanks to internal lo- gistics and the help of couriers, is able to meet the needs of all the many customers scattered throughout the Italian terri- tory. In addition, from our headquarters
of our foreign customers, especially the European market where we have been present for many years,” Cimarelli said.
Cimarelli describes the Italian tyre re- treading market as very aggressive. However, he said, this is unlikely to be related to the number of retreaders, as unfortunately, most of them are small and not always built up to weather the market evolution. This factor takes a toll on their work.
“This is the reason why we deal with low prices [from competitors] more often in the market. Carloni believes that, in
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