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RECAUFAIR
Marangoni Bets on the Second Half Of 2012
Marangoni Tread Latin America, with headquarters in Lagoa Santa – MG in Brazil, started 2012 with great expectations that the market would engage in the second half of this year. "The scenario of 2011 was not the expected one. We even had growth - around 5 to 6 per cent - but the whole market was committed for the year, even more so due to the international crises that led to insecurity in the general economy. Supply and demand did not match up and with that, we went through a difficult period. I believe that in 2012 we will have a first half of recovery, and later, an improvement, with the resumption of movement and growth in significant numbers," said Gian Piero Zadra, who will remain in Brazil as head of the Latin American operations, continuing the work started 12 years ago. There will be further development of the partnership with the company’s network of authorised retreaders backed up, says Zadra, with an established brand more than ready to respond to market needs. "We will make strategic changes to improve and streamline our process. We will also invest in new products and technology to leverage all sectors," emphasizes Gian Piero.
Moreover, considering the situation
ties with the Group and the whole Marangoni family," said Prado. Marangoni Argentina, unlike Brazil, obtained a very good level of growth in 2011. As a result, this year expectations are even higher resulting in an expansion project at the factory. "Over the past three years, our results have been excellent, so hopefully we will follow up on this pace and remarkable growth, especially now, with the increase of our structure," said Hermes. The Marangoni Group’s exports from Brazil also should be noted as they showed an increase of 50 per cent in 2011.
Gian Piero Zadra
that Europe and the United States are going through, and understanding the growing importance of emerging countries, the Marangoni Group has decided to maintain a strong structure in Latin America, since it considers this market important to leverage key results and investments. With that, Hermes Prado, who for nearly 10 years has been part of the Marangoni family, being responsible for the Brazilian domestic market and exports, having spent three years in Argentina, is now back in Brazil to take care of marketing and customer relations. "We continue to serve our partners’ loyalty through programs, training and other actions that Marangoni has been offering. In addition, we intend to strengthen our