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TYREXPO INDIA
Midas Appoints Distributor in Istanbul
targeting about 10 containers per month by the end of 2011,” claimed Paulose.
Midas is now claimed to be India’s most popular brand of tyre retreading material with more than 2000 metric tonnes of sales per month.
Besides India, Midas now has
widespread international clientele from South America to Africa and from Europe to Australia. Moreover, it is constantly strengthening its dealer network to enable users to have easier access and better services in the domestic and international markets.
Indian tread manufacturer Midas has finally got a foothold in the important Turkish market. The Kottayam-based tread maker has appointed a distributor based in Istanbul, the capital of Turkey. “We have been trying to get into the Turkish market for some time and recently appointed Mara Mara Global, owned by Berc Tunc, as our distributor, based in Istanbul. We started supplying from November 2010,” informed Paulose Varughese, Director, Midas Tread.
Midas is targeting about 30 retreaders in Turkey through the new distributor. It is understood that Turkey has about 150-200 retreaders and many them are small operations with a few larger operators. “In the last six months, a lot of customers have made initial product trials and they have been satisfied with the product quality,” said Paulose. Midas is focusing on promoting precured tread initially, to be followed by cushion gum and envelopes in the near future. “We are
TVS Tread to Raise Tread Capacity
TVS Tread, part of the Indian conglomerate Sundaram Industries Limited, is again hiking tread making capacity as well as expanding its presence in the North Indian market. “We have capacity of 300 tonnes per month, which is largely consumed by our retreading units,” said Mr V R Chandrasekaran, Sr Vice President, TVS Tread. The hiked capacity should help the tread maker cater for the global market. “We are planning to hike the capacity by another 150 tonnes per month to focus on export to the Asian markets of Indonesia, Taiwan and S Korea", Chandrasekaran informed. Currently, TVS is not exporting regularly although it had exported in small
quantities in the past. The company has a tread making plant in Chennai, Capital of South Indian state of Tamil Nadu.
Besides manufacturing tread, TVS Tread also operates retreading plants, mostly in the Southern part of India. “Our combined installed capacity of all of our 20 retreading plants is about 40,000 tyres per month. Whereas, we retread around 25,000 to 28,000 per month,” he explained. The company plans to set up more retreading units in the Northern part of India to increase its presence in the Northern market. “We may expand in the Northern India in the near future,” Chandrasekaran said.