Page 55 - RB-109-2024-2

ELGI ANNOUNCES NEW FRANCHISE OPENING IN GOA AND EXPANDS WITH NEW PLANT IN ASSAM
tament to Elgi’s growth strategy and focus on customer satisfaction with a well-known and reliable local partner. In collaboration with Elgi, Ecco Tyres is set to open its fourth retreading plant in Assam, marking a significant expansion within India’s thriving tyre retreading sector. This move is part of a broader strategy to explore new markets and capitalise on the resur- gence of mining activities, particularly in Goa, where Ecco Tyres recently in- augurated its third plant.
Director Vikrant Pathak highlighted the strategic importance of the new facilities, especially the Goa plant, which caters to both the truck and Off- The-Road (OTR) tyre segments. With a monthly capacity of 1,200 tyres, this facility is optimally positioned to ser- ve the region’s agricultural belts and mining operations, leveraging minimal competition and a robust market de- mand.
The resurgence of mining in Goa, dri- ven by Vedanta’s recent approval to resume iron ore extraction, presents a fresh avenue for growth. This is critical for the retreading industry, which fa- ced challenges during the mining ban. Ecco Tyres’ presence in Goa and now Assam is a testament to the company’s adaptability and commitment to tap- ping into emerging market opportuni- ties.
Ecco Tyres focuses on quality and effi- ciency, employing both conventional hot retreading and precure processes across its sites. The upcoming Guwa- hati plant will begin operations with an initial capacity of 500 tyres per month, further solidifying Ecco Tyres’ position in the industry and its ongoing part- nership with Elgi.
This expansion reflects the dynamic nature of the retreading sector in In- dia and Ecco Tyres’ proactive approach to meeting the growing demand for quality retreaded tyres across diverse markets.
LATEST
NEWS
Elgi has announced its latest franchise partnership with Ecco Tyres Retrea- ding India Pvt Ltd in the picturesque coastal city of Goa. This marks another expansion of its services in the region, bringing a trusted name in tyre retrea- ding to one of India’s most beautiful locations.
This venture represents Elgi’s com- mitment to extending its reach and providing high-quality tyre retreading services to a broader audience. The opening of the Goa franchise is a tes-
BLACK STAR WINS PLANET AWARD
French passenger tyre retreader Black Star and its main shareholder Mobivia have won the 2024 Planet Award for its Leonard branded range of passenger retreads. The award is part of the Victoires de la Collaboration event, which rewards collaborative projects that move the AFM, the largest European retail ecosystem.
“Suffice to say, we are quite proud to have been ‘the chosen one’ when the competition was tough and beautiful with projects carried out by ultra-dynamic companies such as Decathlon Leroy Merlin, Auchan Retail and KIABI,” said the company in a statement.
PhotoSTORY
P.55