Page 69 - Retrading Business N102 2022-03
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COUNTRY
REPORT - INDIA
The objective is to have a secondary network in place in these un- represented markets. “We need to have a secondary network of re- treaders supporting our primary network of franchisees. Therefore, we have introduced a new category of retreader, which now operate about 25% of Elgi’s total tread rubber sales. The process of creating this secondary network of smaller retreaders will, the company be-
process within the unorganised sector.
Meanwhile, Elgi’s existing Kool Tread Franchisees remain the back- bone of the rest of the company’s network. Currently, there are 56 functional Kool Tread Franchisees in total, although their number has now been reduced from 134 due to the change in the criteria for de-
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Integration of raw materials, recipe, process to arrive at high quality cost
Call +44 (0)1594 842 224 or email clive.rickards@hexpol.com
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