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LATIN AMERICA SHOW
retreading options takes precedence with mining applications in regions such as Chile, Peru, Ecuador and Colombia requiring solutions such as these,” expanded Rodriguez.
The TRM range wasn’t the only portfolio being presented by Shamrock though, as the dealer used the fair as a platform to promote the second-generation Bulldog curing envelope that they are bringing to market.
So why has a second generation Bulldog envelope been conceived? Well, the main concept that supports the new envelope was for to reach further up the sidewall of the tyre, thus permitting a better seal with the outer envelope. On top of this, an anti-ozone coating has been added to aid the envelopes during their full service.
Rodriguez explains, “we are always looking for ways to make the product easier to use and have a longer life and to benefit customers. Ultimately, that is what we have here with the second generation Bulldog envelope.”
The third and final product launch being exhibited by Shamrock in Panamá was a new buffing blade called the Talon 2. Developed by B&J Rocket, the new Talon 2 buffing blade has been designed for a 4- segment hub to replace Ultra-II or LLII blades and assures long service life and a finished buff texture. Attention quickly turned to their position in markets and the brand awareness that the Shamrock Marketing name commands. Rodriguez clarified the situation, “we have good positions in a number of markets. In some markets we have distributors and in others we deal directly with the clients. We are seeing that more companies recognise the Shamrock brand and see the value in the products and services that we offer.”
“At this point in time we have a strong presence in Latin American countries. We also do some business in Brazil and Argentina, with the latter especially being a tough market. Despite this, we are working on expanding our presence in these territories and continuing to support other distributors in the region,” highlighted Rodriguez.
A natural curiosity is how Shamrock plan to support this growth? One of the main strategic points that will underpin this growth is through regular market visits, forming alliances in the region, promoting the brands that they offer and represent, as well as working closely with their existing clients to find more efficient ways of doing business.
This growth is supported by a team of technicians on site that can lend a helping hand in advising on any type of technical issue that could arise with the equipment offered by the company. The fact that they are multi-lingual and can travel adds a further degree of flexibility and more advantages to their clients.
Rodriguez pointed out, “We are always trying to differentiate from the competition and understand fully the importance of offering a niche and tailored service to our clients, so that we stand out from the rest.” “Considering we offer consulting, equipment, consumables and training, we have the capabilities to off a complete 360 level package. With the impact of Chinese tyres that are being made and challenge that they are proposing we know we have to adjust accordingly to help our clients succeed. As if they succeed, we succeed,” stated Rodriguez.
Back closer to home in the United States, Shamrock has been attempting to support their sales by offering free memberships to TRIB in a promotion that is currently ongoing. How does this work? It functions by customers making purchases in order to give them the opportunity to participate in a prize draw to win a free TRIB membership.
This promotion though not only benefits them at home, but in Latin America, as Rodriguez highlights, “we are looking to extend to Latina America and with TRIB having members in Latina America, we felt that a promotion of this style helps us to attract new clients, helps TRIB to grow its membership and awareness, whilst also allowing our clients access to the benefits that TRIB membership can provide.”
agricultural and OTR.
On top of this, the organisation presented its portfolio of renewed premium tyres, that combine advanced technology with a modern design and feel, going hand in hand with the demands of the 21st century consumer.
According to Insa Turbo, this is a clear nod towards the environment and the ecological problems that the world is facing. With this in mind and through the company’s
research and development process, it has managed to create a new selection of environmentally-friendly tyres that are of an enhanced quality
and synchronously attempt to show the innovative and green side of Insa Turbo.
Another key aspect of Insa Turbo’s presence was its objective to transmit to the visitors at the stand the fact that their retreaded tyres demonstrate the same performance compared to that of a conventional tyre, whilst simultaneously delivering cost benefits. With international and national certifications such as ISO 9001, E9, INSIA, DOT US and GREEN LIFE along with its high-quality rubber compounds.
Galgo at the Latin American & Caribbean Tyre Expo
Galgo was one of approximately 200 tyre related exhibitors at the show
Galgo took part in The Latin American & Caribbean Tire Expo, in Panama City from June 6 to 8, 2018. The purpose of this event was to reunite the tyre and retread industry throughout Latin America.
In this event new options of light treads were presented as well as
new sizes of Trailer Axle (TA) tread for Long Haul applications. The company, which with more than 85 designs has significant reach in the market, said it had the opportunity to meet with a large number of clients and visitors from all over the American continent.
TIA Positioned to Grow through Spanish Training Programmes
INSA TURBO Takes a Green Approach
TIA (Tire Industry Association), the international non-profit association that represents all segments of the tyre industry, exhibited at the 2018 version of the Latin American & Caribbean Tyre Expo, with Kevin Rohlwing the Senior Vice President of Training, representing the outfit and delivering a tyre training seminar as a part of the conference programme.
Rohlwing was making his second appearance at the Latin American & Caribbean Tyre Expo, with TIA having attended over half of the shows. Rohlwing said, “Since it’s
the biggest show in Central America and easy to get to, it’s an obvious choice for us to come here. Apart from this, it is important for us to get the TIA out there in the market and help our branding, which being honest, is the main objective for the show.”
“This year the quantity of attendees seems to have reduced in comparison
with previous years, but the quality seems to have improved, which at the end of the day is the most crucial aspect. For example, we have already received half a dozen
Insa Turbo were one of various attendees from the retreading industry at the Latin American & Caribbean Tyre Expo in Panama last month, as it grasped the opportunity to display its latest innovations.
At this particular trade exhibition, Insa Turbo focused closely on
presenting its new catalogue and broad range of retreaded tyres suitable for all types of vehicle, terrains and conditions. These offerings which were accompanied by the “Significantly Different and Better” slogan included solutions for the following applications: passenger, van, truck, 4x4,
54 Retreading Business