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THE TIRE
are wonderful opportunities to discuss future business with EIB’s customers and also hopefully attract the interest of new companies to form future business partnerships.
He said, “We are able to talk to a lot of people within the space of a few days all under one roof, which is priceless in terms of business promotion. EIB was showcasing its full range of products and services including a number of new tread patterns which took centre-stage on the
stand.
“We always use high quality raw materials along with state-of-the- art and technologically advanced manufacturing equipment to meet any future production challenges that may arise. EIB also has its own research and development laboratory, which has the very latest and highest level of tyre inspection and testing procedures in order to produce specialist individual products to customers own exact specifications.”
between them. There are also various different segments, for example tractor tyre retreading, which is in high demand in the rural areas of the countr y,” Varughese said.
For this reason, at the moment, Midas is not selling its rubber treads directly to retreading plants. Instead, the company is working with more than 100 distributors located around the country, hence avoiding dealing with these regional differences. Midas is manufacturing nearly 2,000 tonnes of materials per month. Being the biggest player in India the company also exports
its products to more than 50 countries as of 2018, including to Europe.
The Indian retreading market is recovering today, as the Chinese tyres that at some time were meeting up to 20 to 25 per cent
of the demand at the domestic tyre market disappeared after the anti-dumping duties have been introduced.
There are also signs of consolidation seen on the market, and the industr y also believes that some new regulations in regard to the retreads could be introduced in the coming years.
“This is only a guess, but
basically we expect that some regulation could be introduced in the years to come, because just like in the European Union, the Indian government loves regulations,” Varughese explained. All the changes of the past few years in theory must be beneficial for the retreading industry, as well as the rubber tread suppliers. However, it is yet to be seen what will actually happen, according to Varughese.
An Olympic Mission for Eversafe
Midas Is Taking Advantage of the Opportunities of
the Indian Market
The retreading market in India is rather complicated, but nevertheless it has a huge size and offers a lot of opportunities, according to Paulose Varughese,
in the country. The domestic market in India could be also described as segmentary, with many different niches and strong regional differences.
the director of Midas Treads.
The company is one of the leading suppliers of rubber treads
“In India every particular state has its own language and there are also strong cultural differences
Eversafe Rubber is another well- known international retreading specialist that exhibits at most of the leading tyre shows in Europe. Based in Malaysia, the company is involved in the development, manufacturing and global distribution of tyre retreading
materials and retreading operations.
Cheah Siang Tee, Chief Executive Officer and Director, pointed out to Retreading Business that it was highly important for Eversafe Rubber to continually maintain a high international profile in the
26 Retreading Business