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LATIN AMERICA
Elgi Invests in New Strategy for Brazil
he comes back satisfied to consume our products again. We have an open channel with our customers because we know that they are the ones that help us to progress from every shopping journey they experience”.
Such innovation in management work has also more specific goals. Aiming at the international Pneushow fair in late June, these changes are part of an effort to establish brand values in the market - concepts such as security, robustness and cost-effectiveness. Understanding that it’s not enough just to do a good job if one is not recognised for it, Marcelo
comments: “We are in a process of constant improvement, which increases the satisfaction and reliability of our internal and external customers and, consequently, strengthens the image of our company. We want to differentiate ourselves from our competitors by proving that something is unique only when it is valued by the customer”. Elgi's market share in the domestic market has increased significantly, growing 66 per cent - from 4.5 per cent to 7.5 per cent - in the first quarter of 2018 alone. The trend will be to reap the benefits of this investment in the near future.
Seeking to improve its sales performance in the highly competitive Brazilian market, Elgi Rubber has recently implemented a strategy of broad study and investment in marketing to seek a greater differential in its products. Understanding that the primary focus should be on customer loyalty, the company has sought to run ahead of its competitors. In recent months, its marketing
structure has been renewed with tools such as CRM and automation mechanisms. An in-depth study of the client's journey and customisation of business care added to that. Elgi’s South and Central America General Manager, Marcelo Ancora, explains the new focus: “The best recognition that all of us at Elgi can have is undoubtedly the one that comes from the customer, especially when
Tipler Adds Pneuscargo to Network
During the first quarter of 2018, Tipler added a new dealer to its growing network of retreader partners, the Barueri, SP based retreader Pneuscargo, which has been performing tyre retreading services for 14 years.
The director of PneuCargo, Maurício Mori, commented on some of the main advantages of the partnership. Among them, he cited the completeness and advanced nature of the Tipler
product portfolio, which features high-mileage treads that meet the diverse needs of hauliers, and Tipler’s PPA technology - Ready to Apply, where the tread already comes with a direct connection from the factor y, facilitating the process and ensuring reduction of waste of materials and time, in addition to increasing the uniformity and safety of the retreading process.
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Galgo Participates in 2018 CANAPAT Expo
Galgo has once again participated in the National Chamber Forum for Passengers and Tourism Expo (CANAPAT) Expo Foro, held from May 7-9, 2018 at Expo Santa Fe in Mexico City. CANAPAT, recognised as Mexico’s leading trade show for the passenger motor transportation and tourism industry, brings together companies dedicated to providing state-of-the-art products, technology and services that feature innovative advances designed to optimise operating
costs for the tourism transportation industry.
During the three-day event, which is open to the public, Galgo showcased their line of tread designs developed for regional and urban freeway applications.
In keeping with their commitment to remain at the forefront of the tyre retread industry, and maintain a high level of customer satisfaction by working hard to meet their customers’ needs, Galgo continues to offer high quality, technologically advanced products
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We look forward to meeting you!
BRING COLOUR ON YOUR TIRE
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