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industry needs to co-exist in this market because the Chinese do offer additional profit
Lima admits that part of his vision for the show is for a show for the retreading industry –
exhibition is going to be successful in the future, these two major players will need to be enticed back into the fold. Those who attended reported a quiet show, but many reported good quality visitors and enough positive leads to make attendance at the show worthwhile.
Let us hope that the US tyre industry supports Lima’s plans for the show, whatever he decides, for the US market does need the exhibition to succeed.
It is all about getting the format and frequency of the show right and managing the expectations of the exhibitors in a world where tyre shows are becoming increasingly regional.
“We will now step back and rethink how best to achieve our vision for a tyre and retread event for North America and will inform the industry of our plans in the future, concluded Lima.”
Gus Lima
opportunities to commercial tyre dealers.”
We also put it to Lima that one way to make the show more viable in the long term may be to run the show every two years, as indeed do most tyre exhibitions around the world. Lima said that this is something that he would be looking at for the future.
there being no other dedicated shows for the sector in North America. It is true that most of the main suppliers from the retread sector, with the exception of the majors, continued to support the show this year. However, there were a number of significant absentees, in particular Central Marketing and Galgo Pre-Q, and if the
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Joseph Saoud