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LATIN AMERICA
Moreflex is the industry's best partnership option, in his view. "Moreflex targets the growth and development of its accredited
Director of Moreflex, Saul Muniz Gonçalves, the company's expectation with the newly accredited partner is to intensify
the work of the brand in the region and further improve customer service. "Moreflex is always looking for partners that provide quality services conforming to our standards of excellence," he says.
For more than 21 years, Moreflex has been a leading Brazilian company dedicated to the production of treads and other products for retreading tyres.
The company, which recorded a 12 per cent growth in sales in 2013, has two plants: one in Gate, Rio do Sol, and the second in Conde, Paraiba, both meeting rigorous technical and environmental standards. Since August 2007, the company has also had its own distribution centre in Barueri , Sao Paulo.
The company continuously invests in quality, always seeking technological innovation and agility in the distribution of its products.
network through quality products and superior mileage by aligning support and developing its accredited partners," he says. "With this partnership we plan to join forces to empower and improve the retreading service offered to the end customer. In addition, we plan to become the suppliers of a product that is a reference in our own area of expertise in the Moreflex network," says Paulo Borges. According to the Commercial
the Colombian retread sector to offer its dealers in the Vipal Authorised Network a chance to share mutual experiences and training opportunities.
Vipal clients such as Comllantas, Altra, Bandtek, Remax, Bucallantas, Centauros, Reensur and Superior, sent staff including sales directors and commercial managers, to attended a course where they had the opportunity to learn more about sales training and technical- commercial management in the field of tyre retreading.
The instructor from Vipal Rubber, Paulo Moraz, went to Colombia specifically to teach this course, explaining to participants such topics as: the benefits of retreading; types of damage and wear; tread design nomenclature and selection; Vipal’s product catalogue; testing methodology; and cost per
kilometre traveled.
In conclusion, Vipal Colombia’s Operational Coordinator, Carlos Cuvi, spoke about the values that guide Vipal: Everything headed by the central idea that drives the company: Success starts on the road.
According to Cuvi, “This kind of event is well accepted by customers because of its content, which was perfectly adapted to their needs and meets its own goal.” He feels that the course was very enlightening, considering that the topics were well developed and well explained. “This was verified, because we were able to answer all of the audience’s questions. Interaction with the audience was excellent,” he concluded.
Colombian Event
Catalyst for Vipal Training
The Colfecar event in Bogota, Colombia, is a conference of growing importance in South
America and Vipal took the opportunity of the gathering to meet with 25 professionals from
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