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SOUTH AMERICA
Bridgestone Bandag Launches New Tread in Brazilian Market
Bridgestone Bandag have announced the introduction of the B729z tread into the Brazilian market. Developed exclusively for the on-road segment in the drive position, the product will be available throughout the Bandag dealer network starting March 21. The new pattern forms part of a new generation of original Bridgestone
Our Goal is More! Campaign Moves Marangoni Retreads
The first phase of Marangoni’s 2014 project - Our goal is MORE! has been declared a success. Launched in October last year, the campaign consisted of a series of incentives aimed at authorised retreaders and their commercial teams with a view to increasing sales. The first phase of the campaign lasted three months and ended in December 2013. During the campaign, each Marangoni Authorized Retreader was given a global goal and, in the case of salesmen , divided into two stages encompassing sales
performance, based on goal achievement, and Educaquiz performance, based on a test of knowledge equal to or above 80 % correct.
In addition, if the authorised retreader reached 100 % of its target, the sales people won an additional award. Overall, the "Our goal is MORE !" campaign was aimed at enhancing outcomes for all Marangoni’s partner network, including Marangoni themselves, the authorised retreaders and their vendors.
products designed with a combination of the best of the new Bridgestone M729 tyre and Bandag technology, offering excellent mileage performance and pulling power.
To the Director of Sales and Marketing for Bridgestone Bandag, Marcos Aoki, the new tread follows the high quality standards of the company. "In all our products we value excellence and quality which exceed the expectations of our customers. The B729z was designed to be highly resistant and adapted to the harsh conditions of the roads and Brazilian operations, "he commented.
The B729z will cover the main tyre dimensions in the long-distance and regional haulage sector (295/80R22.5, 275/80R22.5, 11.00R22 and 10.00R20).