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INDIA
Chennai is planned to be the centre of Tolin’s domestic distribution network
The Varughese family still controls the business
Tolins Eyes Up Global Market
innovative R&D, marketing team and strong dealer networks, will surely provide for its fast-track organic progression,” says Dr Tolin. The company’s range of retreads comprise an array of pre-cured
treads, tyre patches, bonding gum, black vulcanising solution, and flaps, among others.
Indian tyre and rubber manufacturer, Tolins, based in Kerala in the south of India, is stepping out into the world market in an ambitious plan to grow its market share both at home and internationally. The move includes plans to double tyre production to 2,000 units per day and increase
retread materials production from 600 to 1200 tonnes per month.
“If everything goes well, the expansion projects will be on stream by the first half of next year,” says Dr K V Tolin, Managing Director of the Tolins Group .
Organic growth is the route to be followed by this ambitious Indian company. The key focus will remain with light truck tyres and its retreading materials offer, but the company now hopes to enter the Indian truck radial market with imported Tolins branded tyres. Tolins is a well known name in India and has built a reputation throughout, the Middle East, East Africa, Jordan, Israel, Kenya, Syria, Egypt, Australia and markets less dominated by global brands. South America is one market on the target list and an office will be opened there in 2012.
Tolins takes strength from the fact that it was one of the pioneering Indian manufacturers to sell retread materials into the North American market and believes that this experience will help the company move into new markets that will help it attain its ambitious targets.
With a focus on quality, durability, technology, value and international standards are all key guides at Tolin’s manufacturing plants located in India and the Middle East. The Group’s corporate headquarters and main production plants are situated over an area of 50 acres at Kalady in Kerala.
In its relatively short 25 year history the Tolins Group has become a key player in the rubber
market. The company’s state-of-the- art manufacturing units in the UAE and Saudi Arabia have enhances production and the reputation of the firm and the output from those plants is currently shipped to overseas markets including Australia and New Zealand. In the local market the company is also certified by GSO (Gulf Standard Organisation).
Dr Tolins explained, “At least 30 per cent of our tyres and retreads are exported.” The company is planning to use the city of Chennai as the centre of its Indian distribution network where the company has a solid client base built around several state operated units.
Since its establishment in 1982 by the late KP Varkey, the company has developed from its rice growing and processing roots to a market leading rubber processor and materials producer.
Dr K. V. Tolin has ever been an integral part of the Tolins Group and he is leading the company to an ever higher position in the global market.
“The Group’s long-standing experience, combined with its
Since the early days in 1969 when George Varughese founded General Rubbers, with its Midas brand of retreading materials; Midas has been supplying tread rubber, precured tread rubber and other retreading materials to India and the rest of the world.
Midas now claims to be India's most popular brand of tyre retreading materials with more than 2300 tons of sales per month.
However, the company has been growing its international market step by step and Midas currently has satisfied customers all over the world from South America to Africa and from Europe to Australia. The company is constantly expanding its dealer network to enable its clients to have easier access to products and service.
From the beginning Midas has tried to grow through innovation and R&D. “Our compounds are constantly being improved with the latest technology to provide better mileage and a trouble free performance”, said Paulose Varughese.
“We have one of the top polymer
laboratories in the country, which we use to develop new products and to carry out quality tests on daily production. We are constantly developing new compounds for various uses and for improved mileage and properties. We value your feedback on how our product performs on the road to help improve it further. We have a road test program to ensure that laborator y results convert to real world benefits for our customers,” added Paulose.
All Midas materials are thoroughly quality tested to ensure consistency. Every 60 Kg of mixed compound is tested for correct dispersion and to ensure it meets the company’s high expectations, before further processing takes place. All raw materials are tested before being using in production. Midas anticipates that the maintenance of high standards will ensure customer satisfaction at every step.
Midas factories and its head office are located around Kottayam town in Kerala, which is known as the Natural Rubber capital of India.
44 Retreading Business
Midas Continues to Grow