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MALAYSIA
Goodway Launches GIIB
GIIB Speedflex
GIIB SpeedFlex is the latest innovation from GIIB (pronounced as ‘Gheeb’). This cushion gum (bonding gum) innovation was developed to cater for the demanding retread market with the feature of curing with the fastest speed and with the most flexible inventor y planning.
With supporting technology, GIIB Speedflex is created with a new unique formulation to
drastically reduce the
curing time in the curing cycle of the retreading process. With the reduction of the curing time, retreaders are able
to save on labour
costs to
produce similar output.
Otherwise, retreaders can also increase their output without additional capital requirement.
Other than curing time reduction, power or utility (steam powered) consumption is also greatly reduced as curing time is cut. This can translate into savings of up to 21 per cent, a significant amount to countries where utility costs are high and limited.
To further enhance the retreaders’ convenience and operational efficiency,
Goodway has launched a new house- marque -- GIIB (pronounced as ‘Gheeb’). As part of its drive to meet with a changing environment, we have adopted a brand new identity to gear ourselves for our next business phase.
The colour red signifies GIIB's passion, aggressiveness, energy, strengths and its dynamic team. Goodway's enthusiasm for what it does is reflected in its strong determination in fulfilling the never ending needs of the market, and its persistence in upholding its tagline, ‘Engineered for Safety’. Lastly, GIIB's teamwork sends out a firm message of the synergised strength of its individuals in creating innovation for the public.
The sturdy solid font type represents GIIB's strong foothold in the industry, and also the stability in its decision making. It is an icon of reliability to customers, suppliers, employees and to society at large. Though compact, the brand does not disseminate any hint of inflexibility. According to Goodway, "The round edges of the letters represent our innovativeness
and creativeness in solutions as round always represents a non-traditional way of thinking.
"Under GIIB, we have a series of brand, namely Supercool Beluga, Rübtek and Supercool Business Solutions, all of which are servicing the high demand sector in the industry. Our myriad of products caters for retread usage for trucks, buses, and even OTRs; other products provide for materials to be used in technical rubber such as hydraulic hoses, automotive parts, construction equipments, etc. Last but not least, we also provide a range of business solutions by the means of franchise and other business models to our customers."
With this new corporate identity, the Group is setting a new corporate image to further show its innovation as a global player. Together with its list of brands, it aims to bring beneficial business concepts and solutions to its customers and ultimately, the end users.
The word ‘GIIB’ will be printed on ever y product produced by Goodway. When people come across any material with the GIIB house-mark, they can be sure that the product meets our highest standards: A product that is reliable: Of integrity: And of Innovation.
GIIB has come up with an ultra wide 800mm cushion gum. One of most obvious benefits is the flexibility of cutting cushion gum to preferred sizes. Therefore, eliminating the need to stock up for various widths, especially the uncommon sizes of tyres.
Being able to customise cushion gum widths also
gives retreaders an advantage as it results in zero wastage. The remaining odd sizes left
from cutting the cushion gum
can be used for multiple purposes such
as shoulder strip, gum cord and cementing solutions.
Of course, this product is incomplete without cushion gum cutting equipment, GIIB Optimum 800. GIIB is packaging this equipment for the retreaders as well. With almost zero maintenance, GIIB will give the respective retreaders confidence for benefiting fully this product.