Page 16 - RB-108-2024-1

However, the industry faces significant challenges. Michael identifies the volume of imported tyres from China as a primary concern. “This isn’t necessarily bad in it- self, but many of these tyres don’t meet the standards necessary for retreading due to their quality and efficiency,” he explains. This lack of quality, often coupled with inadequate road infrastructure or mixed- use applications in many Southeast Asian countries, leads to a high incidence of tyre damage and punctures, reducing the num- ber of tyres available for retreading. Legislation and government policies in Sou- theast Asia also challenge the retreading industry. Michael suggests that sustainable practices like retreading need more su- pport from government policies. “In some parts of the world, there are levies on new tyre sales to support retreading initiatives. Implementing similar policies in Southeast Asia could significantly benefit the local retread industry,” he proposes, “It’s also often the case that a retreading operation keeps more value in the local economy, so this should be considered by those making key decisions.” Regarding future threats to the retread market, Michael identifies price as a signi- ficant challenge impacting the region’s re- treading industry. He notes a shift in mar- ket dynamics, where the cost of acquiring cheap or second-hand tyres is now compa- rable to, or even lower than, opting for re- treaded tyres. Reflecting on his experience, Michael recalls, “A few years back, while working in waste management, I noticed many companies opting for second-hand tyres from Japan, which had just enough tread depth and were priced lower than even the cheaper retreads.” This trend, he suggests, is partly due to the need for more supportive legislation in the region. Michael points to Indonesia as a po- sitive example, where regulations require tyre sellers to have a local company. “This approach seems to be effective in regula- ting the market in Indonesia,” he observes, suggesting that similar legislative measu- res could benefit Southeast Asia. Another critical aspect Michael highlights is the opportunity for retreaders to engage more actively in tyre recycling. He believes that retreaders are well-positioned to play a significant role in the circular economy but notes that many are yet to embrace this opportunity fully. “Retreaders could great- ly contribute to a fully circular economy business model, yet there seems to be a he- sitation in making this leap,” he states, “who is better placed than a retreader to move into tyre recycling?” Regarding attracting the next generation to the retreading industry, Michael believes leveraging technology and science could be a game-changer. “Appealing to STEM students and highlighting the technological aspects of retreading can breathe new life into the industry,” he suggested. Finally, discussing his ambitions for Retrea- ding Business, Michael expressed his desire to increase the industry’s visibility. “With my hands-on experience and a strong belief in the sustainability of retreading, I aim to amplify the industry’s voice, particularly in the digital realm,” he said. “Retreaders could greatly contribute to a fully circular economy business model, yet there seems to be a hesitation in making this leap.” INTERVIEW MICHAEL HUTT P.16