Page 19 - RB-106-2023-3

COUNTRY
REPORT - INDIA
offers retreads in precure for truck tyres and hot cure for small ag- ricultural and OTRs.
Marangoni has developed its own range of hot rubber compounds for agricultural and small OTR tyres for the first time in India for the domestic market. “It has performance in line with Marangoni’s pre- mium positioning,” said Kaul.
Moreover, as part of expanding its network to offer retreading by the hot process, Marangoni is now re-working its market strategy to set-up one out of every three franchisees to offer hot retreading.
“Both processes have their own market in the country. The move also provides flexibility to franchisees to operate in both the market segments,” said Kaul.
The plant is connected to and operates as a CEAT truck service hub equipped with six bases for truck servicing, besides offering services like balancing, alignment, tyre changing & rotation etc.
GANDHIDHAM PLANT TARGETS 2,000 TYRES
BTGPL to become one of Marangoni’s biggest franchisees with the company planning to achieve peak production of 1,800-2,000 tyres per month within the next year. “With the opening of the re- tread site at BTGPL, Marangoni is heading for a paradigm shift in the India market with most of our franchisees operating at a level of 800-1,000 tyres per month,” explained Kaul. “BTGPL’s vision of becoming a One-Stop-Solution for CV Fleets - from new tyres to tyre service to retreads to ELT buy back - is revolutionary in the Indian context.”
BTGPL is the largest business partner for CEAT worldwide, selling between 5,000-6,000 truck tyres each month. The company has its tyre management service application ‘Fleet Kaptan’. The ap- plication, which launched last year in August, now handles the ac- counts of 12 fleets covering 1,500 trucks and 25,000 tyres in total.
MARANGONI EYEING PRESENCE IN MAJOR TRUCKING HUBS
Marangoni now aspires to be the market leader in the top 25-30 trucking hubs located within India. “We want to establish the Maran- goni brand as undisputed market leader by offering tyre life extension via high quality retreads in all the trucking hubs of the country, said Kaul.”
Marangoni is now targeting to achieve double-digit market share within the next three years. The Indian venture’s transition from JV to 100% Marangoni subsidiary is making India part of the global Ma- rangoni set-up.
Meanwhile, Marangoni is also expanding its storage capacity in In- dia to avoid any supply disruption by setting-up three warehouses in South, West and Central India. As it penetrates in the Northern mar- ket, another one is likely to be set-up in the near future.
Commenting on the Indian retread market, Kaul emphasised, “Re- treading penetration is still low in India as only 30% or 1/3rd of the tyres retreaded compared to the developed markets where ratio is high 1:1. Therefore, India market offers huge growth potential.”
THE ULTIMATE RETREADER DESTINATION
Ensure sufficient supplies for the coming season
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