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“If the retread community could lobby and get a regulatory framework that says you can’t sell truck tyres unless they are retreadable, that would be worthy of time being invested.”
tion of retreads is basically flatlining in a to go back to question number one rela- ting to the challenges. Essentially, you’ve got some folk that will meet the challen- ges head on and other folk that are strug- gling with them.
RB
to do specifically in order to make the most of these opportunities in the mar- ket?
CB
As I mentioned in my presentation earlier, you need an aligned strategy with the new tyre manufacturer because the raw ma- terial of a retread is a casing and casings are produced by tyre manufacturers. This is a fundamental element of the new and retread equation – application based se- product in the right place, make sure the casings are managed and not damaged and are easily reprocessable. Taking the advice of the tyre manufacturer saying OK, this is a correct tyre for this appli- cation, and this should be the matched retread in this application. This process needs to be hand in glove with a new tyre - th, we try very hard to educate and work together and make joint fleet approaches with them. So, it’s a kind of symbiotic rela- tionship. But if you’re going to market on your own as a retreader, I think it’s quite a tough gig, to be honest with you.
RB
In your presentation, you talked about the need for the retread community to re- double its efforts to shape the context of regulatory frameworks, and particularly in terms of material reuse. Could you ex- pand a little bit on that?
CB
- posed to obligations regarding environ- mental, social, and governance issues. I mentioned earlier that single use plastics are going to be banned in the UK, which spells the end of the business of single use
INTERVIEW
CHRIS BLOOR
community could lobby and get a regu- latory framework that says you can’t sell truck tyres unless they are retreadable, that would be worthy of time being inves- the past relating to trade sanctions and import duty, which, frankly, in Europe an- yway, hasn’t worked. But something like that would have rather more direct im- pact, in my opinion.
RB
In your presentation today, you also talked about an alignment of strategy be- tween retreaders and new tyre manufac- turers. So how is Giti working with retrea- ders around the world to take advantage of this?
CB
this, here locally in Southeast Asia and in other markets, too. I mentioned earlier about this idea of having a partnership with a joint approach to fleets. So, we’ve got application-based sales, we’ve got the advice on preparation of the casing, you know, buffing profiles and all the other te- chnical aspects of the of the preparation co-branding precure tread liners for spe- cific markets, which is a really tight linka- ge retreading, because you’re trying to leverage the reputation of the of the new tyre brand, to give credibility to the fact that it’s the kind of qualified retreading process using some of the IP of the new tyre manufacturer.
- putation of a whole life cost. So, we try and educate our retread partner staff to continue to communicate, because one challenge?” One of the challenges for re- treading is to make sure we’ve got this continual communication of the purcha- se decision being the right one. And, you know, whilst it’s very conducive, right now, with the macroeconomics and the environmental situation, we have really got to work together to make the most of that.
The full version of our Retreadcast interview with Chris Bloor is available on our Youtube Channel
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