Page 27 - RB-105-2023-2
P. 27
GITI TIRE:
BLOOR TALKS ABOUT THE CHALLENGES OF THE RETREADING SECTORS AND ADVOCATES CLOSER CO-OPERATION WITH THE NEW TYRE SECTOR
Following his presentation at the TyreXpo Asia exhibition in Singapore - tunity to interview Giti Tire’s International Sales Director, Chris Bloor about his views on a variety of topics ranging from the relationships
of retreaders with the new tyre manufacturers to an analysis of the continuing challenges facing the retreading segment. As always, Chris plenty of food for thought.
INTERVIEW
CHRIS BLOOR
RETREADING BUSINESS
Lets begin by talking about your presenta- tion at the Retreading Conference today. During that presentation you mentio- ned the fact that global macroeconomic factors seem to favour retreading at the moment thanks to a number of factors, environmental trends, shipping costs, the tariff situation etc, but despite this re- treading is still facing significant challen- ges. So, could you please talk us through those challenges as you see them?
CHRIS BLOOR
that there are winners and losers in every sphere of business, but certainly, the glo- bal perspective is that retreading is quite a challenge for some players at the mo- ment. One of the key issues is that end users and fleets are often distracted and tempted by upfront price, and they’re not reminded about whole life cost. So, I think that one of the challenges that needs to be continually assessed and dealt with is the fact that the whole premise of a new and retread value proposition hinges on the communication of the purchasing de- cision being the correct one. The elements of that mean that you’ve got to have some form of computation of the initial cost, running cost and the CPK whole life cy-
cle, and if that is not continually drip-fed, verified, monitored and checked to make sure that its still relevant, then customers will be tempted to go elsewhere. It’s not rocket science, but to be frank with you, the guys that do it and do it well are win- ning, and the guys that are not investing and not taking the time to communicate are struggling. There are a lot of other dynamics around that, but today we’re surrounded by the digital transformation in so many ways. If you bring that into the world of retreading, we should be able to think about communicating with fleets to say these tyres have done this or they’re going to come up for renewal or these ca- sings have passed this acceptance level and so on, so there’s a lot of innovation that can take place in order to overcome some of these challenges.
RB
- treading share has continued to decline as percentage of overall replacement sales. maintain market share, would you say?
CB
As you would expect, over time, the total - lop, but it seems to me that the consump-
“With the retreaders we work with, we try very hard to educate and work together and make joint fleet approaches with them. So, it’s a kind of symbiotic relationship.”
P.27
