Page 63 - Retreading Business N104 2023-1
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COMPANY REPORT  few enquiries from East Africa and the Middle East, in markets             company is currently selling direct rather than through an agent. “We are on the lookout for a European agent, but this is not easy due to the fact that potential clients tend to want immediate supply via a local warehouse or very long terms.”            on developing a position in the OTR sector and has had some            local client. The company says it is also looking for opportunities in other markets where there is a strong OTR market such as South America. Meanwhile, Maxrubber continues to make investments at its factory. “We tend to make an investment in the plant every year,” explains John Lee. “Last year we bought a new press, and this year we have bought a new extruder and a new sanding machine, which will be installed in January and which will help us save on Manpower.” With the international exhibition scene now opening up, Maxrubber is looking to promote at shows on a regular basis. The next event where the company will be present is at Tyrexpo Asia next March. “We will be increasing overseas visits to clients as well as our presence at shows,” says Liew. “We normally plan for one show per year, and next year Singapore will be the focus of our attention.” Maxrubber’s new extruder, purchased in 2022    P.63 


































































































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