Page 62 - Retreading Business N104 2023-1
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Managing Director John Lee and Marketing Manager Liew Choon Kong South-East Asia are still not easy. The market is shrinking due to like in many other parts of the world, is not helping. Nonetheless, Maxrubber managed to navigate the pandemic successfully, partly due to the fact that the company was one of the few in the sector, which managed to get permission to work during the pandemic. Lee. “We were impacted by the pandemic and by issues such as congestion in the ports, but mainly the impact on ourselves was not so bad. Overseas deliveries in some cases were delayed by a couple of weeks, but the impact was not excessive. We were quite lucky in this respect, but also helped by the fact that most of our customers do not operate on a just-in-time basis. Most of them hold some stocks.” Post pandemic the company is now looking to increase its sales to overseas markets, particularly to the US, Europe, Africa and the Middle East. According to Liew, Maxrubber has had quite a P.62
