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TIA REORGANISES LEADERSHIP TEAM
The Tire Industry Association (TIA) has re- organised its leadership team in a move to create an organisational structure that will better serve TIA’s mission into the future, CEO Richard “Dick” Gust has announced.
The changes include new titles and respon- sibilities for long-time TIA executives San- dra Martinez, who becomes chief operating officer (COO), Kevin Rohlwing, who is now chief technical officer (CTO), and LaKisha Pindell, who has been named vice presi- dent of meetings and events. Martinez, Ro- hlwing and Pindell will report to Gust. The changes became effective May 1.
“I am excited about this new organisational structure and the potential it offers TIA in effectively navigating a fast-changing tyre and automotive environment,” Gust said. “The association is blessed to have long- term talented leaders, whom I have the utmost confidence in, to guide us into the future.”
PEOPLE
Tire Industry Association
Previously vice president of operations, Martinez is a 24-year veteran of TIA who has an in-depth understanding of all facets of the association’s operations, Gust said. As COO, she will be responsible for oversee- ing day-to-day business operations, includ- ing finance and human resources, as well as ensuring the infrastructure is in place to achieve TIA’s strategic goals and deliver on its mission statement. In addition, she will have direct responsibility to oversee policies and procedures needed to effec- tively drive sustainable growth and opera- tional efficiency.
Rohlwing, who most recently served as TIA’s senior vice president of training, has spent 26 years developing and overseeing the association’s award-winning tyre tech- nician training programmes. As CTO, he will be responsible for analysing tyre indus- try data and trends to ensure the content and direction of the association’s technical training programmes, seminars, workshops and white papers are aligned with TIA’s strategic goals.
In addition, he will be tasked with ensuring TIA’s industry positions are consistent with existing regulations, standards, guidelines and best practices, as well as defending those positions in regulatory proceedings and civil litigation when necessary. He also will create timelines for the development and deployment of technology services to maintain a member-focused outlook and ensure that technical resources meet the association’s short- and long-term goals, Gust said.
Pindell, a certified meetings planner (CMP), has spent 18 years at TIA managing board meetings, special events and conferences. She also has worked to solicit sponsorships and advertising for TIA publications and programs.
In her role as vice president of meetings and events, she will be responsible for overseeing all activities related to conducting association meetings, conferences and special events to ensure they are well executed and align with TIA’s strategic goals and mission statement, Gust said.
strategies, assisting in event venue research, creating vendor networks, conducting con- tract negotiations for meeting and event sup- port services and contacting sponsors. She also will handle pre-event activities, facilitate post- event reviews, monitor budgets, prepare man- agement reports and set milestones to track performance.
LaKisha Pindell, Vice President, Meetings and Events, Tire Industry Association
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