Page 11 - Retrading Business N102 2022-03

Net Zero by 2030. Vaculug, he reminded us, had employed a dedicated sustainability con- sustainability report.
In terms of growth objectives for 2022, Phil West explained that there would be a heavy focus on growing the company’s VMS fleet management business especially in the lo- gistics sector, which grew from 37-47% of Vaculug’s fleet business from 2021-22. Key plans, he said, include an integration with CAM Systems, a review of other platforms and a flexible and controlled approach to fleet growth. However, he emphasised that this growth would need to be achieved in parallel with growth in other sectors and be backed up with increased customer fo- cus in all parts of business, including filling some skill shortages in certain key roles.
This strategy, he pointed out, would be built on the basis that Vaculug’s business is much more than just truck retreads. Apart from the VMS fleet business, which cu- rrently makes up half of Vaculug’s overall business, the company offers strong posi- tions in the OTR and new truck tyre sectors as well as in tyre equipment
In the OTR sector, where the company wor- ks with brands such as Magna and Yokoha- ma, Vaculug is on target to achieve 32% growth in 2022 concentrating on areas such as construction, waste, port, indus- trial, crane and mining. According to Phil West, the company is now aiming to achie- ve further growth in the OTR sector and
encouraged dealers who were currently not active in OTR to work closely with Va- culug to gain a foothold in that sector. “We can help dealers get OTR business if they don’t currently do it,” he said.
In the new truck tyre sector Vaculug’s ob- jective is to offer full and complete line of tyres, with an emphasis on being a distri- butor of key brands, not simply a whole- saler. Key partner brands currently include Hankook, Alphatread, Pirelli, Prometec, Giti, Genesis and Westlake. An incentivised programme is currently being built for the Westlake brand, he added.
In terms of tyre equipment, Vaculug also operates the Tyre Equipment Company, which markets a range of equipment and consumables for tyre dealers. The business, now under the management of Ian Snook, also incorporates Grumac, the company’s long standing equipment subsidiary for the retreading industry. TEC has just launched a new website to help grow its business.
In conclusion, Phil West emphasised the fact that the key to Vaculug’s future grow- th lies in recognising dealers are the key to market in every call they make. “We are heavily focused on building our rela- tionships with our key dealers,” said West. “In return, all we are asking for asking for is engagement from our partners to grow free sales business, an effort to reciprocate volumes, to explore how Vaculug can add value, and some mutual objectives in prin- ciple for each year.”
“All we are asking for asking for is engagement from our partners to grow free sales business, an effort to reciprocate volumes, to explore how Vaculug can add value, and some mutual objectives in principle for each year.”
Harjeev Kandhari

COMPANY
Report
“We can help dealers get OTR business if they don’t currently do it.”
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