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BEST PUBLICITY CAMPAIGN
In recognition of the most successful and innovative publicity campaign within the tyre retreading
and/or tyre recycling sector
RECIRCLE AWARDS 2021
“Well we are so happy to win this international award in which we are nominated along with other important companies that also do great things in advertising. We consider social media as the main skill of our communications strategy as it makes it easier to bring our general values to the public. It’s our objective to continue working in an innovation way.”
– Gabriel Leal
Signus Ecovalor
Signus Ecovalor is the largest of the EPR Groups active in the Spanish market. Their nomination in the Best
Publicity Campaign category was for the innovative and flexible nature of their social media campaign.
Signus has been extremely active on social media and curates and shapes its content according to the platform.
The agency’s Instagram account has created some particularly striking images, and is organisied in a particularly effective flow of posts, whilst also informing its 15,000-strong audience of the importance, not just of tyre recycling but also
of living in a more sustainable manner.
Also worthy of note is Signus’s range of videos on Youtube,
which focuses on how to reuse old tyres in everyday products. For example "How to make a door from a tyre" or "how to make
a table from a tyre". – These videos are not only fun and produced with a high degree of professionalism, but also
promote tyre recycling in an informative and interesting way. Pictured here is Richard Wilson from Retreading Business
presenting the award to Gabriel Leal and Isabel Rivadulla at Signis Ecovalor’s office in Madrid.
NOMINEES
AIRP –
Safety is in Your Hands
AIRP is the Italian Retreaders Association. Over the years they have published many print advertisements promoting the use of retreads. The current campaign utilizes the motif of a steering wheel in the image of a retread.
Ecopneus –
The Greatest Invention Since the Wheel
EcoPneus is Italy’s leading tyre recycling management company. The “Greatest Invention Since the Wheel” Campaign promotes the use of synthetic turf football pitches made with recycled rubber and uses the imagery of a role of turf rolled up like a wheel to illustrate the contribution made by recycled rubber in the sports sector to the Circular Economy
Grupo Soledad
Grupo Soledad, based near Alicante in Spain, is Southern
Europe’s largest tyre distribution Group. Over the years
the Group has developed a total Circular Economy Concept,
which combines tyre retail, retreading and tyre recycling in a structured business focusing on sustainability within the tyre sector. The company’s retread operation, Insa Turbo, is the largest retreader in Spain. This nomination is for the company’s new corporate video which highlights the Group’s role ibn the Circular Economy.
Kraiburg – Animal Tracks
Kraiburg Austria is one of the world’s leading
tread rubber suppliers. Their nomination is for
the print advertising campaign they ran during
2019 which included a series of three ads using animal footprint imagery to illustrate the performance characteristics of different tread designs.
XXII Recircle Awards 2021