Page 33 - RB-86-18-3

THE TIRE
proved to be in demand in the local market.
The company is keen to participate in the international events similar to The Tire Cologne 2018, as it currently putting in efforts to find more international customers.
“As of today, Kwik Patch is more interested in exports, than on the sales at the domestic market. Events like this, give us an opportunity to network with the customers, showing the
advantages of our products,” Menon said.
The main part of the company’s business strategy is a custom- tailored approach. Menon said that Kwik Patch can produce and supply all kinds of materials for tyre repair. This means that the clients can get the whole range in one place. So far, this business strategy has worked quite well for the company and has proved its value.
A Quartet of Tread Options from Maxrubber
design incorporating a unique rubber compound that has been specifically formulated using superior ingredients to maximise road performance and safety. Also, Maxcool is a pre-cured tread liner rubber compound that includes cooler running characteristics that increase tread wear resistance and is ideal for all climates and road conditions. Finally, the Maxcap range is another specially designed rubber compound blend to provide
efficient and economical treads specifically suitable for truck fleets.
Lee concluded, “All European tyre shows are an important platform for the future of our business and having an individual hall for retreading at The Tire Cologne has enabled us to not only meet our existing customers but make contact with potential new partners for the future.”
Maxrubber was exhibiting at The Tire Cologne Show to further highlight the company’s established image as a long- standing rubber compound and moulding specialist with over twenty-five years’ experience within the international tyre retreading market sector. Retreading Business spoke with Maxrubber Director John Lee Chen Lim, who explained that the primary objective at the
event was to showcase their leading brands – Maxfit, Maximus, Maxcool and Maxcap. He said, “Maxfit is our flagship product range, which offers a unique and revolutionary compound formation and processing techniques that are increasingly popular within the retreading industry and in particular fleet owners.”
The Maximus range offers a special pre-cured tread liner