Page 50 - RB-78-16-3

ARGENTINA
Marangoni Look to
Consolidate Growth
America, supplying 80 per cent of Marangoni’s tread rubber requirements in the region. On top of this, Marangoni Argentina supply some products to Marangoni in North America.
Regarding Marangoni’s performance, Laino asserted that in recent years Marangoni have had success in Argentina and have in fact grown in the region. The reason? Laino accepts that has in part been due to the government closing its borders. In addition, the company has strengthened its position by beginning to sell
within the plant to make exports more efficient. This is part of the company’s strategy of making sure they are fully prepared and equipped for the export opportunities that could be offered by the political opening-up in the region. This culture of efficiency is central to Laino’s principles who assessed that, “our plant is ver y efficient and therefore we are ver y optimistic for the future.”
With regards to the market in general, Laino spoke at length about plans for the Argentinian retreading industr y to introduce a
in Argentina
With around a market leading 30 per cent of the market, Marangoni Argentina are planning to consolidate their position. Nestor Laino, President of Marangoni Argentina accepted that their current strategy within the country
logistical outpost.
In Argentina, Marangoni currently market three brands: Ringtread, Unitread and Precauch. There are 15 Ringtread dealers but over 100 customers in total. Marangoni’s operations in Argentina have long
been associated with Nestor Laino, who also owns Causer SA, one of the largest rubber compound manufacturers in South America, and who act as a supplier for Marangoni from their factory in Rosario, located adjacent to the Marangoni plant. Another of Laino’s companies, Distribuir, have been representing Marangoni in Argentina since the mid-1990s, and to further integrate the businesses,
Marangoni purchased a 51% controlling stake in Distribuir in 2006. Latterly in 2012, a new
is to maintain their position as the market leader, but to additionally cooperate closely with the group’s
equipment into the region from Marangoni’s equipment subsidiar y, TRM.
As for the future, Laino expects that plans for further investments at the tread rubber plant in Rosario will go ahead, with the company eyeing up the purchase of two new presses to complement the four presses that they already make use of. At the moment, the current capacity of the tread rubber plant is the equivalent of 40,000 units per annum. Away from the tread rubber investments, they are also making provisions for the creation of a customs area
Standard and to work towards acquiring a load and speed testing machine to be located in Rosario. “The level of retreading has improved in Argentina in recent years,” he said. “The development of a Standard will be vital in helping us to meet the challenge of continuing to improve quality. Our aim is to make the market free and defend ourselves against the threat of Chinese tyres.”
Brazilian operation to help to develop an overall strategy for commercial and technical success in South America. Laino said that hopefully this will be partly realised through the establishment of a base in Colombia this year, that will ideally act as a commercial and
factory was set up in Argentina, which is widely regarded as one of the most efficient facilities in the Marangoni group, on a par with the Group’s German plant. At this present time, the Argentinian facilities in combination with those in Brazil also sell into Central
50 Retreading Business