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its Endomarketing campaign carried out in 2013, in which the Tipler Company, recognised throughout the rubber industry, was rebranded as Unique Rubber Technologies as a result of the expansion of the company’s business. Today the company possesses one of the most modern factories in the production of rubber for retreading in Latin America.
The internal marketing actions were carried out between May and September last year. While the Marketing Department managed the new brand proposition, HR implemented a sequence of actions that sought to gradually familiarise the public with internal changes. "We needed to communicate the company's strategic change at all hierarchical levels, engage employees for change, disseminate mission,
vision and values, valuing people and promoting a good organisational climate, which supports the company's growth plan. The results were satisfactory, and we are happy to see our action being rewarded, "explained Human Resources Manager, Eliana Pires.
In the categor y in which the award was won by Unique, 80 cases were evaluated. To be awarded, firms needed to achieve a minimum of 85 per cent of the assessment requirements of jurors and in addition to receiving a technical visit by the evaluators. Of the more than 80 listed companies, only 23 won the award. "The award is very important to us. Unique already has a great recognition as a brand and as an industry that values the people who work there, "said the company’s CEO, Sergio Bica Jr.
(EPA) under its SmartWay programme. The programme encourages transport companies to use products that offer fuel economy and allow the reduction of gas emission to the atmosphere. Among the qualities that granted VL130 ECO such validation were low rolling resistance, which generates less heat and allows less fatigue over the casing, and its rounded shoulders, which reduce
the effects of lateral drag.
The DV line of treads also incorporates exclusive designs aimed at the transport sector including DV-UM3, DV-RM, DV-RL, and DV-RT2.
Vipal’s stand at ANDELLAC highlighted six key points offered by the company: quality, innovation, technology, economy, sustainability, and competitiveness.
Stockmans Industry Looks to Grow in Repair and Machinery Sector
Stockmans Industry is a professional equipment manufacturer based in Nova Prata, Brazil, focusing on the development, production and marketing of tyre repairing tools and retreading equipment. As
Although the company has sold only a few products overseas due to a historical focus on the Brazilian market, plans are now afoot to expand operations to cover Latin American and the rest of the world.
a family company that was founded in 1983, Stockmans now operates from a 4.000 m2 facility and offers a marketing network covering the whole of Brazil.
Stockmans main product lines are buffing machines, inspecting spreaders, repair spreaders and envelope spreaders.
Vipal Attends 41st Expo Congresso ANDELLAC
Vipal recently attended the
41st Expo Congresso ANDELLAC, which took place between October 2 and 5 at the Moon Palace Resort, in Cancun, Mexico.
Vipal presented a number of its solutions to the transport segment, highlighting the DV line, as well as the VL130 ECO tread.
The VL130 ECO is part of the ECO
treads line, released in 2009, and contains special compounds with exclusive designs, reducing fuel consumption by up to 10 per cent and preserving natural resources. The VL130 ECO is one of the most successful products by Vipal, being the first in South America to be validated by the USA’s Environmental Protection Agency
30 Retreading Business
New Catalogue from Dobermann
Venezuelan retread materials supplier Dobermann has launched a new product catalogue featuring its treads, envelopes, bladders and repair materials.
Copies can be ordered from
Dobermann directly, or the catalogue can be viewed on-line at the company’s website www. dobermann-retreading.com