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SOUTH AMERICA
Moreflex Participates in the Third ETRAF in Itu
transparency and credibility, "observes Marcos.
During the meeting, Executive Director Ramassés Mascarello launched the Sales Campaign Award with the aim of enhancing the sales team and increasing the sale of new tyres. Ramassés also stressed the sustainable way the FM Tyres Network seeks to expand its business into new markets. "The activity of retreading is environmentally and economically correct, and we seek in all units to do justice to this concept, opting for sustainable practices in our day to day operations. After all, retreading is to recycle," he says.
The partnership with Vipal: The launch of FM Tyres Network was
attended by the representatives of Vipal, partners for 23 years of the company. The manager of the South Vipal region, Douglas Cecchin, stressed the fact that Vipal is one of the world's leading manufacturers of products for retreading and repairing of tyres and tubes. "Today, Vipal operates three factories in Brazil and distribution centres strategically located around the world. Moreover, through the Authorised Vipal Network, the company serves more than 90 countries and is the market leader in Latin America," he said.
In recognition of the partnership, FM Tyres Network paid tribute to Vipal through the president of Paludo Holdings, Tito Paludo.
Moreflex attended the 3rd Excellence in Transportation and Fleet - Moment Truckers (ETRAF) event, held on 17 and 18 March in the city of Itu, São Paulo. ETRAF is a quality programme launched by the area of Corporate Transportation and Fleet of Brazil Kirin.
During the event, on its stand, Moreflex presented several types of tread that it produces and held mini - lectures on the savings provided by the use of retreaded tyres, the correct use of products and services for safety
and durability.
According to the Commercial Director of Moreflex, Saul Muniz Gonçalves, during the event the company created a channel with the end consumer, which is part of the company strategy in creating a bespoke service for its clients. "Our products meet all the needs for a pleasant and safe journey. We have treads for various applications and will soon be launching a new tread to reduce the effects of drag on axes towed," he explained.
FM Tyres: The Largest
Retreading Network in the
Retreaded Tyres : R$ 7 Billion Savings for Carriers/ Fleets/ Transport Companies
South of Brazil
After 23 years in the market, FM Tyres has become the top retreading network of tyres in southern Brazil. At the end of 2013, FM Tyres met in Chapecó, Santa Catarina State with shareholders, directors, employees, agents and representatives of Vipal for the launch of FM Network tyres,
Tyres is a reference in retreading management in Brazil. "We work with computerised processes in the production and sales force. In addition, we manage all the data in real time and invest in modern production equipment, updating it constantly. All this guarantees the
In Brazil retreading brings together more than 1,200 companies in addition to bringing benefits to the environment. This was highlighted by the Brazilian Retreaders Association (ABR), who are to present an "X -ray" of the sector in the form of the “Pneushow Panel.”
In 2013, Brazil retreaded more than 16 million car and truck tyres. Commercial transport (truck and bus) consumed 9 million units, representing a savings of R$ 7 billion a year to the companies. Today, nearly two-thirds of the truck and bus tyres that run on Brazilian roads are retreaded.
The "X -ray" of the retreading segment will be presented by ABR Director Roberto de Oliveira in the Pneushow Panel on 25 of April. In the lecture "Brazil without Tyre Retreading? Benefits and Impacts of retreading on the Environment and Sustainability of the Country," the president of the ABR will also discuss the revenue to the exchequer in the three spheres of government, social aspects of
retreading activity and macroeconomic issues.
With 1,257 companies involved in retreading and generating more than 40,000 direct jobs, the activity lies consolidated in Brazil. So much so that over 90 per cent of rubber, treads and camelback, as well as the most important inputs for the production of these components are manufactured in the country.
Because of this independence of imports, the segment does not suffer directly with the exchange rate policy. The impact comes from a commodity: "The chain of the sector is based on the price of oil. Thus, the variation in oil prices and the dollar affects the industry," said Oliveira. For the manager, Pneushow - Recaufair provides manufacturers of products for retreading with the opportunity to present their innovations and trends for two types of customers: the retreaders and fleets. "For equipment manufacturers, the show helps to showcase new technologies."
Photo by Caroline Maldaner : Shareholders , directors , sales teams and partners of Vipal Celebrate The Launch Of Tyres FM Network
which aggregates all units and supporting points with the goal of providing a complete solution for tyres and a quality service to its customers in the states of Santa Catarina, Paraná and Rio Grande do Sul and the service team in Mato Grosso do Sul.
According to executive director of FM Tyres, Eduardo Maldaner, the goal of the FM Tyres Network is to reach where the customer is. "In 2013, FM Tyres has grown and expanded the product mix, structure and logistics. Today the company has 11 production units and between truck centres, 17 structured business agents, 33 other agents across various companies and 410 direct employees and self-employed, we are ready to meet the client where he needs it," he says.
Eduardo stresses that today's FM
quality and reliability of our services," he says.
On this occasion the new visual identity used on uniforms, catalogues and promotional materials was also presented. According to the executive director, Marcos Magnanti, FM Tyres has changed its position in the market through the Network. "The FM Tyres brand is consolidated in the south, and as we grow, we need to innovate. We offer customers a whole site redesigned, easy access, bringing all the services we provide, as well as a direct channel of communication with our units. The FM tyre network is also present in social networks through Facebook, Twitter, You Tube and LinkedIn and as well as through a quarterly magazine with four thousand copies and an online version. These services bring us closer to the customer, ensuring
Vipal International Business
Organisation Get Together
62 Retreading Business
in Brazil
During the 23th and 24th of March, the staff of the Vipal International organisation, met in Porto Alegre, Brazil with the aim of analysing the first quarter of the year and strategies for the next. Vipal reaffirmed its strategy to expand in the global market for retreading and commitment to the future of the industry. Retreading is
an important activity in the global market, and awareness on the part of the transport industr y that retreading your tyres provides longer service life to the casing, prevents premature disposal and thus preserves the environment and reduces operating costs, has been the motivational engine for the company to continue investing in