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       SOUTH AMERICA
    Michelin Focuses on Whole Life in Brazil
 ahead of the game and undertake a project that uses significantly less raw material in production, "said Feliciano.
Another example is the Fair
Profile* tyre concept, which is 10 per cent lighter, with the same capacity and generates less consumption of raw materials in its manufacture.
 Michelin, a world leader in the innovation of truck tyres, from the invention of the radial tyre to the "Total Life" concept, the company
* 275/70 R22.5 XTE2: lower profile 70 series tyre, specific to the axles of trailers and providing enhanced grip and safety in driving.
offers products of high performance and fuel economy Michelin, once again, leads the innovation of products and services focusing on the three points of: increased safety, reduced operating costs and minimising
the environmental impact of transport. Under the concept of "Total Life", the company offers a unique service Michelin Retreading Refill, throughout Brazil. The initiative, which aims to maximise the use of casings and reduce the consumption of raw materials, provides 40 per cent more mileage more in the total life of the tyre, compared to the current market supply.
"Our mission is to contribute to a safer, cleaner and more efficient transport system. We must prepare for the future and make mobility more sustainable, in social, economic and environmental terms,"said Feliciano Almeida, director of Trade and Marketing for buses and trucks for Michelin in South America
According to the executive, the company also succeeded, with the launch of the world's first green tyre, in reducing the consumption of one of the main raw materials for manufacturing: oil. "Studies show that over the next 15 years, consumption of tyres will require 47 per cent more oil, which is a non-renewable source. We were
 Tipler Raises More Than R$2500 for Charity
 Leopoldo (RS), resulted in social benefit to the local municipality. In May, the company held a sale with furniture and objects from the old factory and raised R $ 2,590.00, which will be donated to the Association Santa Rita (ASRIC), a nursery in the Scharlau neighborhood.
The sale provided furniture such as desks, chairs, armchairs, stools, upholstery, cabinets, appliances such as stoves, microwaves and refrigerators, tableware, sanitary vents, stainless steel sinks with granite countertops, among other products.
"With the donation, we want to help with the purchase of materials, food and other items for the nursery," explains Sergio Bica de Faria Jr., CEO of Tipler. Headquartered in São Leopoldo
(RS), the company is in the process of growth. Over the past two years, it has invested nearly U.S. $ 40 million in the expansion of the Manufacturing Unit South, which increased the production capacity by 40 per cent and now amounts to more than 65 thousand square metres of built area, and plans are on the table to invest another U.S.
$ 84 million up to 2017. Soon, the entire team will move to the new address (Av Parobé, 2323). The old facility, located at Av Parobé 2250, will be occupied by Leopoldense Beplast, which occupies a position among the top ten manufacturers of masterbatches, additives and thermoplastic compounds in the domestic market.
     

















































































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