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RECAUFAIR
Borex Raise Temperatures at Recaufair
parts made in Germany and Europe.
Mr. Robson Araujo, General Director of VMI South America, who brought lots of experience to the company due to his 17 years
in the tyre market, says “ we will continuous be investing in VMI South America and our clients will be more than satisfied with our products and services”.
Retread materials supplier Borex put some life into the last days of Recaufair Pneushow. At a time when the exhibitiors were starting to wane and visitor interest was dulled, the PR savvy marketing
Guto Silva, responsible for Borex’s communications and PR said, “The appearance of Aryane livened up the slack period at the show and brought more people to our stand. It certainly attracted the
Mr. Robson Araujo and Ing. Dirk G.H Reurslag with VMI SB VII
Aryane Steinkopf extends the display on the Borex stand
New Autoclave Draws People to Ferlex
A new autoclave drew attention to the Ferlex Pioneer stand at Recaufair. The company specialises in the production of autoclaves for rubber vulcanisation. Ferlex used Recaufair to present its latest development in autoclaves; built to the same standard as all other Ferlex equipment; the door closing system is actuated by a bolt action, giving the operators greater security and safety.
“This security is necessary, otherwise the machine can
become a bomb”, asserts Ferlex technician, Edson Periera.
The company still manufactures personalised models of autoclaves to suit particular customers, who can dictate the volume of tyres that will be processed. Edson was optimistic about business at the show, “I am certain that the fair will result in us reaching our target of 50 per cent growth against the 2010 event.”
Ferlex’s new autoclave made a big impression
team arranged for playgirl centrefold and model Aryane Steinkopf to make a surprise appearance on their stand.
The model, dressed in white Borex emblazoned shorts and top made sure that the attention of the mostly male visitors and exhibitors at the show were all on the Borex stand.
men, but although the ladies were less impressed, they at least knew who we were.”
Guto went on to thank the management of Francal Fairs, the organisers, for being supportive and enabling this PR stunt to take place.
VMI South America - Very Successful Show
This show will go down in the history of VMI South America: Six VMI SB VII units were sold during the event in Sao Paulo.” This is the biggest proof that the South American market is seeing strong growth”, says Ing. Dirk G.H
Reurslag, Vice President Sales and Projects.
VMI South America is a subsidiary of the VMI Group from the Netherlands and its operation started in 2008. The machiner y is assembled in Brazil with sensitive
54 Retreading Business