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THE TIRE COLOGNE 2024 IS RIGHT ON TRACK With over four months remaining until THE TIRE COLOGNE, on the 4th to 6th of June 2024, the leading international trade fair for the tyre and wheel industry is nearly fully booked, with an expected 50 per cent increase in exhibitors and around 90 per cent of exhibition space already reserved. As the premier business platform in this sector, it provides an exceptional opportunity for industry players to network and reach a broad audience. EVENTS REPORT “The preparations for THE TIRE COLOGNE have been in full swing for months to ensure the trade fair retains its posi- tion as the most important networking event for the B2B sector. I’m very pleased with the registration figures in qua- lity and quantity, with even more exhibitors anticipated at this year’s event,” said Ingo Riedeberger, Director of THE TIRE COLOGNE. “And we’re pleased to reveal that we’re re- ceiving positive responses not just from well-known brands but also from some returning and new exhibitors, such as Maxxis and MRF in the tyre and wheel segment, Heuver with its brand Albourgh, Euromaster and tyre24.com in the trade segment, VIPAL, B&J Rocket and Tech Europe in the retreading and repair segment, and Würth in the workshop equipment segment”, Riedeberger added. THE TIRE COLOGNE aspires to drive the discussion of criti- cal topics affecting the global tyre industry, which is why the event is more than just a showcase for the sector. More than any other trade fair, it is focused on relevant trends and key topics, offering future potential and business opportunities. P.51