Page 22 - Retrading Business N101 2022-02
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INTERVIEW
Central Marketing
“The transportation industry for the most part understands the cost saving (associated with retreading), and all major rubber manufacturers have retread programmes that go hand in hand with their new tyre programmes.”
nished tyre and a put new one on, thereby is installing electronic nail hole detectors for to be removed. In addition, we also have seve- ral several new projects ongoing,” he added.
Overall, Burleson feels the future for the retread market is very promising, not least because of the shortage of new tyres, which is creating a demand for retreads. “The trans- portation industry for the most part unders- tands the cost saving, and all major rubber manufacturers have retread programmes that go hand in hand with their new tyre pro- grammes. The quality is controlled and is ac-
Sustainability, meanwhile, is showing itself to be another issue which is growing in impor- tance in North America. Central Marketing is is experiencing an increase in vendors requi- ring them to join such programmes. “I believe this will become more important in the future and will help the retreading market,” said Bur- leson.
Finally, we asked Edd to outline Central Mar- - nue to grow our travelling technicians team
and to offer more maintenance programmes to customers,” he explained. “We believe this is very important because equipment has become more sophisticated. Indeed, we con- tinue to work with our suppliers with a view to develop new equipment to help automate the retreading process. We are also investing heavily in our parts system, for example log- ging images of all parts in our inventory, and we are logging all service calls as a training aid for new technicians.”
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