Page 24 - RB-2021-supplement3

BUSINESS INNOVATION AWARD
An award to recognise the most innovative new business idea within the tyre retreading and recycling sector
RECIRCLE AWARDS 2021
SEGINUS – Ecuadorian System of Used Tyre Management
“We are very pleased with this award and it has given us the goal and objective to continue creating circular economy models that help not only the planet but also improve and generate economy, social investment and furthermore taking care of public health.”
– Jacinto Monserrate Godoy
The Ecuadorian System of Integral Management for End- of-Life Tyres, SEGINUS, was born in July 2018 as the first non-profit Corporation approved by Ecuador’s Ministry of
the Environment and Water, in order to comply with the provisions of the Ministerial Agreement 098, which
regulates the comprehensive management of used tyres nationwide.
SEGINUS claims a position as the first collective system for the comprehensive management of end-of-life tyres in Latin America. It is an organisation made up of all the actors in the
tyre marketing chain, including 33 tyre importers and the local producer from Ecuador, who represent 70% of the tyre market. It has the collaboration of 25 companies dedicated to recycling.
SEGINUS has been giving training to more than 50,000 people on different topics such as: recycling of special waste, risk
management, road safety, safety and occupational health, among others. It has recycled more than 2.5 million scrap tyres within
Ecuador, collecting at more than 2,500 locations.
The system has become a benchmark circular economy model in the region and has been presented in countries such as Colombia,
Mexico, Argentina, Chile, Peru and Costa Rica, with a view to replicating this management model for other types of waste.
NOMINEES
CERUB – Certification System for Recycled Rubber
CERUB is a non-profit project created by the EPR schemes in Norway, Sweden and Finland, plus some input from the Netherlands, to create a certification for recycled rubber.This would follow the production chain from collection point to final disposal in end products or recycled back into tyres.
Grupo Soledad -
Circular Economy Concept
Grupo Soledad, based near Alicante in Spain, is Southern
Europe’s largest tyre distribution Group. Over the years the Group has developed a total Circular Economy Concept, which combines tyre retail, retreading and tyre recycling in a structured business focusing on sustainability within the tyre sector. The company’s retread operation, Insa Turbo, is the largest retreader in Spain.
Kal Tire Maple Programme
Kal Tire’s Maple Programme is an incentive
scheme for rewarding Kal Tire’s customers for
choosing the company’s premium retreaded
product instead of purchasing new tyres. Launched off the back of Kal Tire’s newly accredited Carbon Calculator, the system has been launched successfully to Kal Tire’s mining customers in Chile and more recently in the UK market.
Klean Industries – KleanLoop Platform and KleanLoop DApp
US-based Klean Industries is an envonmental solutions company with a particular focus on clean energy and resource recovery. The KleanLoop platform is a decentralised waste management commodities and services exchange; and the KleanLoop DApp, an exchange platform which collects and stores real-time recycling industry data.
XXIV Recircle Awards 2021