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COMPANY NEWS
TireCore Leverages on Circular Economy Credentials
One thing which has led us to look to the future of retreading with increased optimism in recent times, is the degree to which an increasing number of actors within the industry are beginning to see the importance that retreading plays in the Circular Economy. A shining example of this is the Santa Fe Springs, California based casing dealer, TireCore International, who recently scooped the Recircle Award for the Best Casing and
for the retreading industry, powering domestic plants with domestic products, and adding value to local trucking dealers and small independent vendors.” TireCore has since become a leader in both the supply of both high-quality domestic casings and imported casings. The company has also expanded its procurement and sales force to accommodate a growing international demand for its services in addition to managing
innovative in the area of business ideas and is constantly on the lookout for new business ideas. One of these ideas is the TireCore Superior Consulting Program, which was developed last year. Leveraging the company’s 44 years of experience in the tyre casing sector, the TireCore Superior Consulting Program is a two-tier management consulting programme focusing on how to grow your business and your profit, how to handle scrap efficiently and effectively, and what to do with that scrap, using TireCore’s proven step-by-step programme.
Says Driselle; “The programme has been built on a system that has effectively been operational for decades. The programme is two-tiered in that is aimed on the one hand at high level management involved in the
manufacturing portion of a truck tyre dealers business, whilst the second tier is targeted at smaller tyre handlers in various sectors who want to contribute to enterprise and develop their own business.”
In terms of the future, Drisdelle is ambitious about what TireCore can bring to the retreading sector internationally. “It’s a big world,” he says, “so we see great potential to bring value with a passion to many dealers, many fleets, and many operations to develop small businesses. Overall, we want to see more things done the TireCore way globally as far as procurement goes. Above all, though, we aim to be better stewards of the industry, helping repurpose more for the betterment of the environment.”
Tyre Disposal Services Provider, beating several prominent European casing dealers in the process. We spoke to owner, Garry Drisdelle about his business and his philosophy. TireCore, established in Huntington Beach, California in 2005 with what Drisdelle calls “one man, one van and one plan”, has an interesting back story in that Garry is a Canadian who ran a successful business founded by his father in that part of the world under the name of Total Casing Services before establishing the current business in California.
At that time Drisdelle was looking to expand imports from Asia and Australasia, and felt it was more feasible to do that from the West Coast. “We were following the procurement trail,” explains Drisdelle, “but we got during a period when the sale of Chinese new tyres was picking up in the US. They were very turbulent times. In the end we decided to put the initial procurement plans on hold and established the system that TireCore is known for, namely domestic procurement of truck tyre casings
tyre casing programmes for tyre manufacturers and municipal fleets. The company currently handles over 95,000 units annually.
TireCore’s current location at Santa Fe Springs is located close to the port of Long Beach as well as to the Los Angeles Freeway system, making it handily placed for both international and domestic shipments.
On their company website TireCore places a heavy focus on the company’s role in the Circular Economy. We asked Drisdelle to outline his business philosophy and the importance of the Circular Economy in the way TireCore does business.
“We have always followed a “Never buried never burned” philosophy, diverting tyres from landfill towards retreading,” he says. “The Circular Economy has showed that we can use 85% of the materials of a truck tyre and reuse it in its current state again and again and put an end to diversion to landfill. We’re contributing heavily to that. Let’s use tyres as often as we can until they are repurposed.”
Drisdelle is nothing if not
26 Retreading Business