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LATIN AMERICA
New Branding for ABR
Investments for
Renovadora Figueiredo
The Brazilian Retreader’s Association has announced that it is changing its logo to coincide with the Association’s 35th anniversary. ABR’s current branding was created 10 years ago, when the association celebrated its 25th anniversary, and it was a reinterpretation of the first logo of 1985. However, ABR has now decided to go further and give
a completely new face to the Association.
“The objective of changing the branding that has represented the Association for so many years, had the main goal of repositioning the entity in relation to its main roles of promoting sustainability and defending the sector”, said Everson Schmidt, ABR's Communications Director.
According to L. Gustavo Moser from
design agency VoxCom, the concept of the logo primarily took into account the issue of sustainability provided by the retreading process. “The idea for this redesign was to convey what ABR really represents: renovation. For this reason, the sustainable tyre cycle icon was incorporated, integrated with solid typography and contemporary
colours, reinforcing the green that, again, refers to environmental sustainability.” Another issue taken into consideration for the creation of the new logo was the digital application that requires simpler
images, with less detail, ensuring correct execution in different media ranging from a screen to a smart watch, tablet or cell phone.
Finally, the new logo removed the word “segment” from the brand signature, so that the phrase REFORMA DE PNEUS could gain more prominence, helping the association to be identified more quickly and simply.
Brazilian
retreader
Renovadora
Figueiredo,
based in the
town of Luis
Eduardo
Magalhães in
Bahia state,
has made
significant
investments
in equipment
from Lukatec
recently, with
the
acquisition of a Rasparobô Compacta buffer, a tread application machine and an autoclave automation and control panel, all installed by Lukatec’s technical team.
According to Lucas Moeller, Lukatec’s owner, the Tipler dealer now has one more investment on the way: a Roitread 6007 that is currently in manufacturing at Lukatec’s plant.
GALGO Present New Website
New ABR Meets with Brazilian Environment Ministry for ABR
On July 20, 2020, GALGO launched their new website, featuring an innovative, modern and intuitive design, exclusively developed for the Central and South American market.
In addition to making improvements to the overall look and format, GALGO designed
the site with the customer in
mind, making it more user-
friendly and easier to navigate,
the site also features detailed information on the characteristics and quality of all GALGO products.
ABR, the Brazilian Tyre Retreaders Association, fulfilled an important goal in Brasília recently. On July 22, Association president Margareth Buzetti, together with Association directors, Alexandre Moreira and Alexandre Levi, and in the presence of Senator Carlos Fávaro, met with the Minister of the Environment, Ricardo Salles, to whom the environmental benefits of tyre retreading were presented. Continuing the agenda, the board and the senator also went to the
Ministry of Infrastructure, where they were received by executive secretary, Marcelo Sampaio. On the agenda was the discussion of Contran's resolution 158, with regard to the retreading of motorcycle tyres.
“It was a very important day for the tyre retreading segment, and we found great receptivity to the issues mentioned. I thank everyone for their trust and responsiveness,” concluded Margareth Buzetti.
To register and view the new website, visit www.galgo.com.mx
New VMI Reference in Brazil
VMI has announced that it has helped in the modernisation of another tyre retreading plant in Brazil, thanks to the installation of a VMI Retrax system.
The Retrax 6005 v2 extruder was installed at the Elo plant in Manaus. The machine has a capacity in excess of 2,000
tyres per month and is equipped with automatic tread application, ensuring the highest quality and lowest cost. The machine was installed and commissioned by local personnel, taking into account current health considerations.
30 Retreading Business