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TYREXPO ASIA
which is far from unique to SingEx.
As far as the retreading sector is concerned, the show is still supported by key equipment suppliers like Newera, Liew Koon and Elgi, and by several of the Malaysian tread rubber suppliers including Maxrubber, Eversafe and Sun Rubber, but these suppliers only make up a very small proportion of the total exhibitors at the show.
This change in the market for tyre exhibitions is not an easy one to solve. SingEx do have one advantage in the location, as Singapore is a city which attracts
with the response to this year’s event.
“The attendance and buzz at the show is good,” he said. Overall, there has been a growing interest in the South East Asian region, especially as a result of some of the protectionist actions that have been going on around the world. We are expecting a slight growth on 2017 figures and are anticipating around 4,500 to 5,000 attendees in total including both exhibitors and visitors.”
The show certainly did seem to be slightly busier than in recent years, which may well be down
age group we are most looking to boost,” said Wu. “We’ve also initiated a pre-event business matching platform carried out on a highly personalised basis. In total, we managed to make ca. 400 matches prior to the event. In addition to this, we’ve added more social activities such as pre- event networking for exhibitors and our “Beer O’Clock” events at the end of each exhibition day.” According to Wu, SingEx will also be carr ying out a similar strategy to boost the success of next year’s Tyrexpo Africa event. Indeed, the company says it is looking to achieve double-digit
growth in both the Asia and Africa markets.
“What we have found over the last few years is that the old formula for marketing exhibitions no longer works,” said Wu. “We are therefore commencing our marketing of events much earlier than we used to and trying multiple formats in order to attract both attendees and exhibitors. At the end of the day we have to create the right business platform to make it interesting for people to exhibit. We believe we are achieving this.”
Registration at Tyrexpo Asia
New Range of Inner Envelopes from Elgi Rubber
India based retreading equipment and materials supplier Elgi Rubber, used Tyrexpo Asia 2019 to launch a new series of further improved inner envelopes, which were on display on their extensive stand at the show.
The new enhanced, easy to fit, inner enveloping system is compression moulded as a single unit to ensure a better finish on the beads and any other repairs to the inner liner. Additional benefits include a longer envelope service life and a strong curing seal with added inner liner protection. Elgi Rubber’s Chairman and Managing Director, Sudasan Varadaraj said, “At Elgi we pride ourselves on carrying out the envelope process differently to everybody else in the market as our inner envelopes are formed in a single piece, which means that
it is completely moulded. In our opinion, it is the only one of its kind in the international retreading materials market and far superior to what our competitors have to offer.”
Elgi have also recently carried out some slight and subtle enhancements to their range of vulcanisers and extruders.
New inner envelopes
Asians and Westerners alike. Nonetheless, maintaining Tyrexpo Asia’s position in the market needs more than that. During the show we met with show director Ian Wu to talk about some of the activities and measures SingEx had introduced in order to add new impetus to Tyrexpo Asia.
Speaking towards the end of the first day of the show, Wu professed himself to be satisfied
to some of the pre-show promotional activities carried out by the organisers.
According to Wu, SingEx carried out 10,000 cold calls to potential visitors prior to the event carried out substantial research to identify levels of awareness at the show and carried out activities such as regional road shows to boost attendance.
“We have been reaching out to the Generation Y segment, as the
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