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ESTONIA
The last Estonian car tyre retreader focusses on quality
Brand new business
Unlikely, many other retreaders in Eastern Europe, Wolf Tyres is based in a new good- looking building. According to Gerasimov, the company spared no money on the plant. “Giving our concept of offering high-quality product, we decided that we would not be satisfied with old and used equipment. We spent some time, visiting various fairs and trying to figure out what the market situation was. Soon, it turned out that the best option for us in terms of equipment was well known Italian companies. So, we
purchased all new machinery - moulding presses and the rest of the equipment,” Gerasimov said. “The main goal for us was to purchase the equipment that would allow the company to spare effort, time and investment on maintaining and modernisation, so we could focus
on the promotional campaign and sales. In the passenger tyre segment the demand is the main challenge. The struggle to expand demand is the main work we have to do. It takes 25 hours per day” Gerasimov said.
Wolf Tyres is offering three different tread patterns. The main offer is a V-like tread, which
problems with sales determine the capacity utilisation factor at the plant. Wolf Tyres established the production cycle with the overall capacity of 100,000 tyres per year. So far, the company sells only 50,000 retreaded passenger tyres per year.
“These dynamics are associated with the fact that we have not yet
The best Italian equipment is used to produce the best quality tyres
done by local tyre retreaders, who managed to convince customers that the retreaded tyres had certain advantages when compared to cheap Chinese tyres.
is very useful on the winter roads.
To ramp up production
As it always happens, the
found a good sales market. We are constantly looking for new partners, offering our products. We have already found several big clients that jointly purchase up to 75% of all our products,