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MALAYSIA
Maxrubber Expands Further into Local and Export Markets
explained, was the design. Unlike the conventional precured retreading that had the flat tread rubber wrapped around a buffed tyre casing and the tread ends spliced together, the contour shape of Eclipse precured tread liner matched the round (contour) shape of the tyre, allowing maximum tread adhesion. Though there were many manufacturers producing contoured design
precured tread liners in the market, he expressed pride in the company for having the most complete range of sizes. About 60 per cent of MRI’s business was from the local market but not many of its local customers used Wing Tread precured tread liner. “We plan to promote it more aggressively as Wing Tread is our premium product; it is manufactured with the highest
Maxrubber’s MD, John Lee
Maxrubber’s contoured tread
Maxrubber Industries Sdn Bhd (MRI), the Klang, Malaysia- based rubber compounder and rubber moulded products manufacturer for automotive and industrial sectors, is looking to further expand into local and export markets.
“We have launched four tread liner brands; namely MaxCap, MaxCool, Maximus and MaxFit. The three brands - Maxcap/Maxcool/Maximus - each differs on mileage
performance, whereas MaxFit includes Eclipse and Wing Tread. Currently, we are exporting Wing Tread Liners mainly to Asia and intend to expand to the United States, Middle East, South America, Turkey, Africa and Europe. However, for these countries, we are also looking to introduce Eclipse,” said Managing Director John Lee. The difference between these two MaxFit products, Lee