Tread rubber manufacturer Indag Rubber has further widened its product range with the launch of the new “Win Master” precured tread rubber line at the Bharat Mobility Global Expo 2025. The new range is claimed to offer over 100,000 km of mileage on radials under standard testing conditions. The Delhi headquartered company was exhibiting at the India International Tyre Show, a concurrent show to the Bharat Mobility Global Expo. This was the second outing of the tread rubber producer at the Delhi show, where it invited its customers including retreaders, fleet owners and franchisees.
New Tread Range Launched
Produced with engineering finesse and rigorous road testing, Win Master is claimed to provide an edge to the fleet operators by significantly lowering the cost of operation, besides maintaining durability and performance.
“Win Master is positioned as premium product, is available at Indag Certified Retreaders, and offers 80% of the life of a new tyre,” commented Vijay Shrinivas, CEO, Indag Rubber Limited. Win Master is designed for long haul application, offering low-rolling resistance, good cut and chip resistance, and is the capability to negotiate bad roads very well. “Win Master is a game-changer for fleet owners, and the product further reinforces Indag’s commitment towards innovation and value creation for our expanding customer base,” said Shrinivas.
Wing Tread Style Pattern Showcased
Indag also showcased another offering – a ‘Wing Tread’ style design available for domestic and international markets. Initially launched at The Tire Cologne, the product is now available in the domestic market also. Positioned as a premium product, Indag’s new wing tread style design is targeted at super singles, has wings for good finish as the shoulder negotiation is much better and the tread is more integrated with the tyre casing.
Growth in FY 24 Aligned with Prevailing Trends
Meanwhile, Indag Rubber continues to grow in the ongoing fiscal despite challenges. “Natural Rubber prices continue to be at all-time high in last fifteen years, but still, we are growing in the ongoing fiscal also, said Shrinivas”
The growth in FY24 aligns with positive trends observed in key economic indicators, including GDP growth, improvements in tyre radialisation, MHCV Sales, increase in volumes due to the E-way bill, and toll transactions indicating higher fleet utilisation, construction and mining activities, expanding road infrastructure and favourable government guidelines. “We’ve forged deeper connections with established retreaders and developed partnerships directly with fleet owners. These efforts create tangible value for fleet owners and operators by reducing tyre costs and optimising cost per kilometre, bolstering our market share and increasing our wallet share with existing customers,” he informed.
“Indag targets growth across multiple avenues, including: increased open market sales, expansion of our branded franchise network, a larger share of state road transport corporation business and strategic entry into promising export markets,” he concluded.
