Episode 44 of the Retreadcast features an interview with Janne Ruhanen, the sales director at Nokian Tyres, discussing the 50th anniversary of the Nokian brand of retreading materials. The episode also includes a short segment on the Recircle Awards. In the interview, Janne and David talk about the history of the Nokian brand, its key strengths and latest innovations, the challenges and opportunities in the Scandinavian market, the impact of Nokian’s withdrawal from the Russian market, the development of a carbon footprint calculator, and the future of retreading.
Retreadcast 44 features the Sales Director at Nokian Tyres
Retreadcast Episode 44 celebrates 50 years of Nokian retreading with Janne Ruhanen, discussing the brand’s history, innovations, and the future of retreading, including a look at the Scandinavian market and Nokian’s new carbon footprint calculator.
Chapters:
00:00 Introduction to Episode 44 of The Retreadcast
00:39 Recircle Awards Segment
01:15 Interview with Janne Ruhanen, Sales Director at Nokian Tyres
01:37 History of the Nokian brand
03:30 Key strengths and innovations of the Nokian brand
06:12 Recircle Awards Update
08:40 The Vianor network and its development
09:57 Challenges for retailers in Scandinavia
11:49 Impact of Nokian’s withdrawal from the Russian market
12:38 Sustainability at Nokian and the carbon footprint calculator
14:39 The future of retreading
15:49 Conclusion to Episode 44 of The Retreadcast
