In the vibrant Flores neighbourhood of Buenos Aires, the story of Don Julio Larocca represents a blend of ambition, resilience, and innovation deeply intertwined with the history of Argentina’s tyre industry.
Early Beginnings and the Rise of a Tyre Legacy
Born into the industrious Larocca family, whose roots trace back to Carlos Casares, Don Julio’s destiny in the tyre business seemed predetermined. The family’s venture into the world of tyres began in 1930 with the establishment of “Lorenzo Larocca E Hijos,” a humble tyre shop that laid the groundwork for what ...
Early Beginnings and the Rise of a Tyre Legacy
Born into the industrious Larocca family, whose roots trace back to Carlos Casares, Don Julio’s destiny in the tyre business seemed predetermined. The family’s venture into the world of tyres began in 1930 with the establishment of “Lorenzo Larocca E Hijos,” a humble tyre shop that laid the groundwork for what ...
